For our editing, we decided to use iMovie rather than Pinnacle studios. We chose this because it was more efficient for us because we knew how to use it better than pinnacle studios. Also, using iMovie allows us to edit at home. This takes away the restriction of only editing during class time. Also, iMovie is more accessible to all of us because you can edit on your iPhone with it. Therefore, if we don’t have access to a computer, we can still work on our project. IMovie is very easy to use, similar to pinnacle studios. You can import pretty much as much footage as you want. You can add text and do everything that pinnacle studios can. Another benefit of using iMovie is that it is faster. The school computers are sometimes very slow. This is not helpful for us trying to edit out footage.
All of us in my group contributed to the editing. Whether we have the idea, or actually edited. We used a lot of jump cuts and it was difficult to connect the sound to the visuals. We had to make sure they were connected as perfect as possible. The lip syncing, I think, was one of the hardest things to edit. We needed our lips to line up with the actual music. We also had to see which footage was actually usable. A lot of it wasn’t centered or had different problems. We either had to fix it or use different footage. We got a lot of footage so this wasn’t a huge problem. It was also hard choosing the order of the shots. We had to make sure we didn’t have duplicates or anything like that. Eventually, everything was figured out.
Our group member, Savanna, is really good at editing. She has edited lots of things before so she did most of it. She made sure everything was smooth. We didn’t want any choppy cuts. We also had to make sure our scenes made sense and that they flowed together well. We made sure of this by watching it over and over to make it perfect. After 1 minute and 10 seconds, we ended it, although it was kind of in an awkward spot in the music. We just made it a fade out and cut it at a better time to fix that problem.
Thursday, December 5, 2019
Tuesday, December 3, 2019
Filming 2
This weekend my group and I were able to film. My dad drove me to Savanna’s house, where we all met up. We filmed some scenes in her dads car, mostly of us getting in and out. These scenes were filmed by one of us(the group members). There was no one else in our music video besides the people in our group. The only people that were in it other than us were the people at the public places we went to. Our transportation to all of the locations we went to was Savanna’s dad. We chose to film at the beach and the mall because those are typical music video places. We chose how to film differently in each situation. We also had to be considerate of all the other people around us.
We started at the mall. We took a few takes of us walking into the mall by setting my phone up on a table. Then we walked around the mall to see where would be the best fit to film. There weren’t many people in the store H&M, so we decided that was a good place. We created a short dance to go with the chorus lyrics. We set up my phone on a shelf and we took many, many shots of us doing the dance to ensure we got a usable one. It felt weird when people would watch us. We also had the song playing so that the timing was right in the dance. We also took shots of us walking in and out of the store. Looking back at the footage, all of our shots were pretty good.
Next, we went to the beach. We walked there from the mall and it was very short. I took a pan shot of Kelly and Savanna while they were sitting in the beach. We took shots of us casually dancing. Then we set my phone up on a pillar and did the same dance as the one at the mall. We did this many times because we had to readjust the phone camera. We also took a few shots of Kelly laying down on the sand and just vibing out to the music. All of our shots were pretty much usable. We had a very successful day of filming. I definitely think we improved on our filming skills since the commercial.
We started at the mall. We took a few takes of us walking into the mall by setting my phone up on a table. Then we walked around the mall to see where would be the best fit to film. There weren’t many people in the store H&M, so we decided that was a good place. We created a short dance to go with the chorus lyrics. We set up my phone on a shelf and we took many, many shots of us doing the dance to ensure we got a usable one. It felt weird when people would watch us. We also had the song playing so that the timing was right in the dance. We also took shots of us walking in and out of the store. Looking back at the footage, all of our shots were pretty good.
Next, we went to the beach. We walked there from the mall and it was very short. I took a pan shot of Kelly and Savanna while they were sitting in the beach. We took shots of us casually dancing. Then we set my phone up on a pillar and did the same dance as the one at the mall. We did this many times because we had to readjust the phone camera. We also took a few shots of Kelly laying down on the sand and just vibing out to the music. All of our shots were pretty much usable. We had a very successful day of filming. I definitely think we improved on our filming skills since the commercial.
Tuesday, November 26, 2019
Filming 1
This weekend was our first weekend to film. We couldn’t film because of a few different reasons. First, we were under prepared. We are still gathering ideas for our video so we are unsure what we are doing yet. We didn’t know what order we were going to film in. We spent the class planning more deeply. We had originally planned to film this weekend. If we would have filmed this weekend, we would have more time to edit. This would have been optimal but we were not organized. We will have less time to edit now, but it will still be enough.
Another reason we couldn’t film is because we had no vehicle. We need a vehicle to get from place to place. None of us drive yet so we need a parent to drive us around. We need rides to the beach and the mall and back home after. This weekend, we wouldn’t have had a ride so we could not have filmed even if we were prepared. This weekend coming up is Thanksgiving so we are going to film right after in December 1. This will be a good weekend because we all agreed that we are free and our group mate Savanna asked her dad if he could drive us around. We have a plan now to go to the mall then the beach. We also checked the weather to make sure it would be a nice day. I’m happy that we waited a week to film. It gave us a chance to feel more confident in our idea.
We also discussed editing techniques. We are going to include the majority of them. This includes jump cuts. transitions, and black outs. We are going to use the editing techniques to help make our video smooth. Also, so that it can convey what our song is about. We also talked about how we might need to add in other people during the video. We are going to switch from the mall, back to the beach, and back to the mall with editing in the video. Our video is going to be like a typical music video. We are going to try to make it similar to others.
Thursday, November 21, 2019
Storyboard for Music Video
1. The first box of the storyboard models the opening of our music video. We will use a point of view shot to show the car from a backseat perspective. We will then zoom in from point of view onto the button that is used to turn up the volume of the radio. For all of the car scenes, the actors will be wearing either jeans or sweatpants and a tank top or T-shirt.
2. The second box represents the next six seconds of our music video. For this scene we switch from the car to the beach and record a long shot of the three characters in the music video. Since there will be three actors in the music video it is a three shot. For a transition into the next clip of the video we are thinking of using dissolve. In each of the beach scenes The actors will be wearing a jacket and jeans shorts or a tank top and jeans.
3. The third box shows the actors now being at a mall. We will once again do a three shot of the three actors shopping around the mall. As the actors are being filmed it will be shot in an eye line match as well as a tracking a shot. For the mall scenes the actors will be wearing trendy clothing such as tang tops or graphic T-shirts, with jeans or sweatpants.
4. Inbox for the actors are now back in the car and the eyeliner match and three shot stay consistent.
5. The setting switches back to the beach and there is a pan shot of the scenery around the actors. The three actors are dancing in this scene and it is filmed in a medium shot. As they are dancing in this scene of the music video, it will transition into the next using an action match.
6. The action match is used because the actors are doing the same dance in both scenes, however, in the sixth box, the setting is in a bedroom. The actors are dancing around the room and a longshot is used to show this along with some medium close-ups.
7. The seventh box shows the three actresses back in the car singing along to no scrubs. This scene is filmed from a high angle. To transition we are going to use a swipe effect.
8. The eighth box shows a two shot of two of the actors at the mall. Using a tracking shot, they are shown holding shopping bags and roaming around the mall, going into different stores.
9. The ninth box previews one of the actors being filmed at a low angle dancing and singing. The actor will be shown from a long and medium shot. This scene will also consist of a tilt that goes from up to down and then transitions with an action match. This action match will be used to transition into the next scene.
10. Do you seen represented in box 10 begins with an action match that goes along with the previous box, and starts from down to up. A long and medium shot will be used to film this scene as well.
11. In the 11th box you can see that the three actors are once again in the same shot. A white shot is used to show them at the mall dancing along to the song. The dance scene in particular is to be filmed in a medium shot.
12. The 12th and last box shows the three actors at the beach. A wide shot will be used to show as much of the scenery and the actors as possible. This clip will be filmed in an eye line match along with a longshot to show the actors full body.
2. The second box represents the next six seconds of our music video. For this scene we switch from the car to the beach and record a long shot of the three characters in the music video. Since there will be three actors in the music video it is a three shot. For a transition into the next clip of the video we are thinking of using dissolve. In each of the beach scenes The actors will be wearing a jacket and jeans shorts or a tank top and jeans.
3. The third box shows the actors now being at a mall. We will once again do a three shot of the three actors shopping around the mall. As the actors are being filmed it will be shot in an eye line match as well as a tracking a shot. For the mall scenes the actors will be wearing trendy clothing such as tang tops or graphic T-shirts, with jeans or sweatpants.
4. Inbox for the actors are now back in the car and the eyeliner match and three shot stay consistent.
5. The setting switches back to the beach and there is a pan shot of the scenery around the actors. The three actors are dancing in this scene and it is filmed in a medium shot. As they are dancing in this scene of the music video, it will transition into the next using an action match.
6. The action match is used because the actors are doing the same dance in both scenes, however, in the sixth box, the setting is in a bedroom. The actors are dancing around the room and a longshot is used to show this along with some medium close-ups.
7. The seventh box shows the three actresses back in the car singing along to no scrubs. This scene is filmed from a high angle. To transition we are going to use a swipe effect.
8. The eighth box shows a two shot of two of the actors at the mall. Using a tracking shot, they are shown holding shopping bags and roaming around the mall, going into different stores.
9. The ninth box previews one of the actors being filmed at a low angle dancing and singing. The actor will be shown from a long and medium shot. This scene will also consist of a tilt that goes from up to down and then transitions with an action match. This action match will be used to transition into the next scene.
10. Do you seen represented in box 10 begins with an action match that goes along with the previous box, and starts from down to up. A long and medium shot will be used to film this scene as well.
11. In the 11th box you can see that the three actors are once again in the same shot. A white shot is used to show them at the mall dancing along to the song. The dance scene in particular is to be filmed in a medium shot.
12. The 12th and last box shows the three actors at the beach. A wide shot will be used to show as much of the scenery and the actors as possible. This clip will be filmed in an eye line match along with a longshot to show the actors full body.
Planning
1. Location- We will be filming at four different settings throughout the music video. The first setting is at the beach, this location follows the conventions for this genre. The next two settings are a bedroom and in a car which helps tell the story of the song. The last setting is at the mall because that is a classic hang out spot and will help tell our story.
2. Health and Safety- To ensure everyone is safe, a parent will be present at each of the takes. We will also make sure we are not careless while filming in public settings. In the car everyone will always have their seat belt as well.
3. Props: Shopping bags for the mall scenes to go along with that section of the music video. A car could be considered a prop for this project because we will be using the radio in it. A speaker/radio will also be used to show the actors in the music video listening to the song.
4. Costumes- Mall: T-shirt with jean shorts or long jeans. Beach setting: Sweatpants and a jacket/sweatshirt or tank top. Car setting: T-shirt or jacket with pants. Bedroom scene: Pajamas.
5. Schedule:
November 19- November 30th 2019
Planning/Storyboarding
December 1st, 2019
Filming
11:30 am- All of us will meet up at the mall. We will shoot there from 11:30 am to around 1 pm.
1:00 pm- On the way to the beach we will film our car scenes which we will film for about 30 minutes.
1:30 pm- We will go over to the beach to start filming all of our beach scenes. We will film there till 3 pm.
3:20 pm- We will go back to one of our group mate's house and film us dancing around in the room. We will film there till about 4:20 pm.
4:20 pm- Finish filming.
December 1st- December 6th, 2019
Editing music video.
Friday, November 15, 2019
Research
We have just finished our commercial project. It was a really fun experience and it taught me a lot of things. I think my favorite part about it was the filming. As one of the actors, it was really fun to figure out scenes and how to interact with the other characters. Using the props to convey our commercial was also fun because we got use a skateboard. I’m very excited to begin our new project. I think that making a music video with my friends will be very fun.
The song we are making a music video for is No Scrubs by TLC. This song is in the genre Contemporary. R&B and was released in 1992. At first my group and I were struggling trying to decide which song we wanted to do. We thought of a few theme songs from our favorite shows but soon learned we could not do any jingles or theme music. Finally, we decided on this song after one of us randomly got it stuck in our head and started humming it. We all started singing along to it and realized we should do it! Contemporary R&B is a genre we are all interested in learning more about.
The genre of our music video is Contemporary R&B. The camerawork when it comes to Contemporary R&B tends to be of medium shots of the artist. These music videos may also include close up shots or extreme close up shots to show confidence or make the subject of the music video seem like an object of power. The editing of the music videos for this genre are edited to create a fantasy that will attract the audience. The goal of the videos are to connect the audience with the artist's fantasy to make them feel as though they experienced this journey with the singer as well. The sounds R&B consist of are rhythm and blues, pop, funk, and hip hop.
1. Costumes for this genre include Modern, stylish clothes that are up to date with popular trends. Sometimes the outfits may go as far as being designer, especially on males.
2. The lighting can range from the type of R&B. Slower R&B songs are usually high key with a black and white tone filter on time. However, more of the upbeat songs of Contemporary R&B include bright colored lights and filters.
3. The actors are normally dancing along to the music. Some scenes also show the actors having fun in different settings.
4. Make-up is often dark/bold eyes or a gold eye for a more glam look. The lip color can range from red lipstick to a clear, shining lip gloss.
5. Props are hardly used in Contemporary R&B videos because there is less focus on material things in these music videos. The actors and people in the music video are normally the main focus of these videos.
6. These videos are shot at simple settings like the beach to connote serenity and liveliness of the song.
The song we are making a music video for is No Scrubs by TLC. This song is in the genre Contemporary. R&B and was released in 1992. At first my group and I were struggling trying to decide which song we wanted to do. We thought of a few theme songs from our favorite shows but soon learned we could not do any jingles or theme music. Finally, we decided on this song after one of us randomly got it stuck in our head and started humming it. We all started singing along to it and realized we should do it! Contemporary R&B is a genre we are all interested in learning more about.
The genre of our music video is Contemporary R&B. The camerawork when it comes to Contemporary R&B tends to be of medium shots of the artist. These music videos may also include close up shots or extreme close up shots to show confidence or make the subject of the music video seem like an object of power. The editing of the music videos for this genre are edited to create a fantasy that will attract the audience. The goal of the videos are to connect the audience with the artist's fantasy to make them feel as though they experienced this journey with the singer as well. The sounds R&B consist of are rhythm and blues, pop, funk, and hip hop.
1. Costumes for this genre include Modern, stylish clothes that are up to date with popular trends. Sometimes the outfits may go as far as being designer, especially on males.
2. The lighting can range from the type of R&B. Slower R&B songs are usually high key with a black and white tone filter on time. However, more of the upbeat songs of Contemporary R&B include bright colored lights and filters.
3. The actors are normally dancing along to the music. Some scenes also show the actors having fun in different settings.
4. Make-up is often dark/bold eyes or a gold eye for a more glam look. The lip color can range from red lipstick to a clear, shining lip gloss.
5. Props are hardly used in Contemporary R&B videos because there is less focus on material things in these music videos. The actors and people in the music video are normally the main focus of these videos.
6. These videos are shot at simple settings like the beach to connote serenity and liveliness of the song.
Friday, November 8, 2019
Editing Pt. 2
When we finally got laptops that would let us edit, we started. We ended up using iMovie on our iPhones so we could access it after class was over. It wasn't very difficult. I had to import the clips and watch them all to see what we wanted to keep. We chose the best clips from each shot to use. We split the clips and cut them down so it would be the right length. One of my group mates, Savanna, already knew how to operate iMovie. She taught me how to use all the features. We had two class periods to edit. Our footage was good enough that we didn't have to re-shoot anything.
One problem we ran into was that our other group mate, Kelly, was really sick. She could not be here all week so she didn't edit with us. We will have to teach her when she comes back so that can be apart of the next editing process. Another problem we ran into while editing was that we couldn't figure out how to add a png. We had to the logo at the end as a png so that it would show the brand we were advertising for. We couldn't get the png to go over our filming. It would only show up after. We had to finish the project somehow. Instead of getting the logo, Savanna figured out a solution. She made white texts that read "Vans" which we put over the last shot.
Our commercial was a lot better than I expected it to be. The transitions were very smooth and not choppy. We used zooms and other transitions to convey our message. The zooms emphasized the Vans shoes. We slowed down certain parts to show the importance. We also sped up certain shots to emphasize the slow motion parts. We think that our commercial will be memorable to viewers because of how the editing conveyed the product. It's a very chilled out commercial with hints of playfulness. Overall, I think we did really good for our first project in this class. I have hope for our next one as well.
One problem we ran into was that our other group mate, Kelly, was really sick. She could not be here all week so she didn't edit with us. We will have to teach her when she comes back so that can be apart of the next editing process. Another problem we ran into while editing was that we couldn't figure out how to add a png. We had to the logo at the end as a png so that it would show the brand we were advertising for. We couldn't get the png to go over our filming. It would only show up after. We had to finish the project somehow. Instead of getting the logo, Savanna figured out a solution. She made white texts that read "Vans" which we put over the last shot.
Our commercial was a lot better than I expected it to be. The transitions were very smooth and not choppy. We used zooms and other transitions to convey our message. The zooms emphasized the Vans shoes. We slowed down certain parts to show the importance. We also sped up certain shots to emphasize the slow motion parts. We think that our commercial will be memorable to viewers because of how the editing conveyed the product. It's a very chilled out commercial with hints of playfulness. Overall, I think we did really good for our first project in this class. I have hope for our next one as well.
Wednesday, October 30, 2019
Editing
Today, in our class, pinnacle studios was down. Pinnacle studios is the program we use to edit our videos. It wouldn’t work on any of the computers and we were meant to be getting new ones later on in the week. Because these computers would be gone, we had to take all of our footage that we had dumped and put it back onto a jump drive or in an online cloud. When we had dumped last week, we put our footage on the google cloud already so this step was already done for us. There wasn’t really anything else we could do for editing our footage. We mostly just sat in class doing other homework we had, some people watched Netflix, it was kind of a free day for most. Others went out and filmed more shots. Some were re-filming shots that weren’t good enough and some still had to finish filming. We didn’t have to do this.
Last class, we were given 30-45 minutes to finish any filming we needed. We had finished, but when we were watching it back we weren’t sure if the quality was good enough. So we reshot everything on my iPhone. The quality came out much nicer. We also made the commercial flow better and we changed some of the perspectives of the scenes. When we were reshooting we were also thinking about how we would edit it all together. This also made it easier because we didn’t have to move all the footage that we had taken on the previous day. It was already in my phone and would soon be put in the google cloud for easy access.
For editing, we all had so many ideas. We spent the class brainstorming and coming up with different editing thing we could do. We would have to cut each scene so that it would flow and wasn’t confusing to the audience. We wanted to incorporate fades, different cuts, and blurs. All of the editing would contribute to the focus on the Vans. We want to show how the product is useful and fun. We wanted to put fun music. Of course, the music would have to match the footage and commercial. We were debating on whether to include a voiceover. It could be beneficial, but it could take away from the vibe. The way the footage is edited really makes a big difference. It can make or break how your commercial is viewed by the audience.
Last class, we were given 30-45 minutes to finish any filming we needed. We had finished, but when we were watching it back we weren’t sure if the quality was good enough. So we reshot everything on my iPhone. The quality came out much nicer. We also made the commercial flow better and we changed some of the perspectives of the scenes. When we were reshooting we were also thinking about how we would edit it all together. This also made it easier because we didn’t have to move all the footage that we had taken on the previous day. It was already in my phone and would soon be put in the google cloud for easy access.
For editing, we all had so many ideas. We spent the class brainstorming and coming up with different editing thing we could do. We would have to cut each scene so that it would flow and wasn’t confusing to the audience. We wanted to incorporate fades, different cuts, and blurs. All of the editing would contribute to the focus on the Vans. We want to show how the product is useful and fun. We wanted to put fun music. Of course, the music would have to match the footage and commercial. We were debating on whether to include a voiceover. It could be beneficial, but it could take away from the vibe. The way the footage is edited really makes a big difference. It can make or break how your commercial is viewed by the audience.
Friday, October 25, 2019
Filming Blog
Wednesday we started our first day of filming. For the process to begin, we had to check out a camera, a tripod, and an SD card. We filled out the sign out form and got our materials. I brought in a penny board, which is a small skateboard, in order to capture the culture that Vans mostly advertises for. We all had our costumes, which were basically just shorts or jeans, and a t-shirt, long sleeve, or sweatshirt. For the first shot, I was acting. I had to stand and hold the skateboard and “look into the distance.” We took the shot a couple of times to ensure that at least one of them was usable because there can sometimes be background noises or other things you don’t realize until you get to editing. We shot this from a low angle and another from more of an eye level angle. For the next shot, I was riding the penny board. We had to retake this shot many times because I kept falling off the board or not riding it for long enough. We took this shot riding into and away from the sun; from a low, eye level angle; and from a regular eye level angle.
To transition to a new location, we took shots of me walking and picking up the board. Our next location where we filmed were underneath the bleachers. We wanted to be so that it appeared that I was looking at Savanah’s (one of my group members) shoes through the holes in the bleachers. It was very difficult to position it properly and the lighting wasn’t really working with us so you couldn’t really see it as well as we wanted. We took many takes of this shot trying to get it right. I was sitting on the penny board when i suddenly realize that another girl has the same Vans as me which interests me into becoming friends with her. Another transition shot of me walking towards her was taken as I went to the other side of the bleachers to talk to her. In the last shot, we set up the camera on the tripod, quickly because we were running out of time, and we took a shot of all 3 of us talking and becoming friends. After we were done filming, we dumped all of our footage into a folder on the computer but didn’t look at any of it.
Today, when we looked at all of our footage, we realized that the camera quality wasn’t the best and we wanted to improve it. We also noticed that, although we tried, our scenes didn’t flow together very well. Our last shot was too high up and it had cut off about 75% of our bodies. Because of all this. we decided to reshoot most of our film on my iPhone. We reshot all the scenes of me skating, which were definite much better today. We also reshot all of the transition shots and we decided that because the lighting didn’t really allow it, we didn’t shoot under the bleachers. Instead we shot me on the bleachers away from our group member Kelly. Our shots were much more clear and made more sense to our concept that we were trying to create. Overall, our new shots from today are much more useable than our original shots.
To transition to a new location, we took shots of me walking and picking up the board. Our next location where we filmed were underneath the bleachers. We wanted to be so that it appeared that I was looking at Savanah’s (one of my group members) shoes through the holes in the bleachers. It was very difficult to position it properly and the lighting wasn’t really working with us so you couldn’t really see it as well as we wanted. We took many takes of this shot trying to get it right. I was sitting on the penny board when i suddenly realize that another girl has the same Vans as me which interests me into becoming friends with her. Another transition shot of me walking towards her was taken as I went to the other side of the bleachers to talk to her. In the last shot, we set up the camera on the tripod, quickly because we were running out of time, and we took a shot of all 3 of us talking and becoming friends. After we were done filming, we dumped all of our footage into a folder on the computer but didn’t look at any of it.
Today, when we looked at all of our footage, we realized that the camera quality wasn’t the best and we wanted to improve it. We also noticed that, although we tried, our scenes didn’t flow together very well. Our last shot was too high up and it had cut off about 75% of our bodies. Because of all this. we decided to reshoot most of our film on my iPhone. We reshot all the scenes of me skating, which were definite much better today. We also reshot all of the transition shots and we decided that because the lighting didn’t really allow it, we didn’t shoot under the bleachers. Instead we shot me on the bleachers away from our group member Kelly. Our shots were much more clear and made more sense to our concept that we were trying to create. Overall, our new shots from today are much more useable than our original shots.
Monday, October 21, 2019
Storyboard
Today, in class, we started brainstorming on ideas for our commercial. We infused some of the ideas we had seen in other Vans commercials to create our own creative ideas. We took into consideration the audience of our product such as teens and young adults. We thought about some cool, but also effective, shots we would like to input into our commercial. These included tracking shots, close-ups, and wide shots. We also wanted to make sure the focus was consistent on the Vans products. While thinking about different shots and how they were perceived, we started to figure out our storyline. We thought that it would be relatable to our audience and persuasive if we showed how Vans brought others together. We want the advertisement to seem simplistic but also have small details that contribute to the power of the scene. The setting and props will also play a big part of how the audience sees the Vans products.
Since Vans products are usually veered towards the skating atmosphere, we thought a good prop to use would be a skateboard. The skateboard could also act as a transition between scenes. We thought that using warm, natural lighting would be very realistic and effective. This would help convey the message of being together in an outdoor setting. In our setting, the colors are very neutral with pops of color coming from the Vans clothing. This includes the different colors that Vans’ shoes come in in order to promote individuality. The setting of the bleachers makes the commercial very relatable and realistic to teenagers because it is a familiar place to a variety of areas.
Our storyboard’s first scene is a medium close up and of someone about to ride a skateboard. The second scene is an extreme close up of the person riding the skateboard, but the eye level of the feet. It is going to be done as a pan shot. The third “scene” is going to start with a wide shot of 2 people away from each other sitting on the bleachers. There is going to be an over the shoulder shot of one person realizing both of the people are wearing Vans apparel. In the fourth, it is of a different person looking empowered bully wearing vans. This will be a long shot/ a tracking shot moving upward. The last shot will be a 3 shot of all the people on the bleachers talking and being together. The camera will zoom out and blur as words come across the screen along with the Vans logo.
Tuesday, October 15, 2019
Editing Lesson Blog
Today in class we had our first lesson on editing. We were taught all about the camera, getting the footage, and editing the footage. The camera has many accessories and we needed to know how to properly use all of them. The camera itself is turned on and off by opening and closing the screen, you don’t have to use the button. To put in the SD card, you simply insert it into the slot and to take it back out u push on it to release it from holding and u pull it out. To record on the camera, you press the button with the red line on it and to end the recording you just press it again. With the camera comes the use of the tripod. The tripod opens up and the legs extend to become taller. You then screw the camera securely to the top of the tripod. There is a handle on the tripod that controls the movement of the camera, but keeps it steady. This can be used to make clean pan and tilt shots. Lastly on the tripod, there is a crank that can move the camera up and down to make the camera taller.
Once your footage is on the camera, you have to get it to the computer so that you can edit it. To do this, you must do what is called “dumping.” This is when you put all the footage that is on the camera onto the desktop. Every time you dump, it must be on the account or else the previous footage will not be there. A folder must be made so that the footage can be organized away from everything else on that desktop. Once the folder is made, you put your SD card into the SD card reader and plug the reader into the computer. You then go to DCIM when the reader screen pops up to get your footage. If your footage is not there, go to AVCHD>BDMV>look for word stream and then all the footage should be there. Once all the footage is in the folder, you can eject the Sd card reader and open Pinnacle Studios. You must import the footage into Pinnacle Studios from the desktop folder with your footage.
Once all of your footage is imported, the raw footage will appear in the top section to the left on the screen. To edit a certain clip, drag it from the top section into track 2. Track 2 is for the footage, Track 1 is for titles, and track 3 is for sound, like music or voice overs. This track is where you can make all your editing decisions. To cut, place the play bar where you want to end/start the clip and then click the split button which has a razor blade icon. If you right click on the mouse you can control the speed of the clip. Also, you can open the effects editor to add special effects and transitions to smoothen your editing. In track 1 the title must be placed where it is not covering an important focus or subject of the shot. You can add a title by clicking the "T", entering the text, then place it above footage and put it where ever you want. In track 3, to detach sound from a certain section of a clip, right click and press "detach audio". If you want to just mute an entire clip, simply click mute.
Once your footage is on the camera, you have to get it to the computer so that you can edit it. To do this, you must do what is called “dumping.” This is when you put all the footage that is on the camera onto the desktop. Every time you dump, it must be on the account or else the previous footage will not be there. A folder must be made so that the footage can be organized away from everything else on that desktop. Once the folder is made, you put your SD card into the SD card reader and plug the reader into the computer. You then go to DCIM when the reader screen pops up to get your footage. If your footage is not there, go to AVCHD>BDMV>look for word stream and then all the footage should be there. Once all the footage is in the folder, you can eject the Sd card reader and open Pinnacle Studios. You must import the footage into Pinnacle Studios from the desktop folder with your footage.
Once all of your footage is imported, the raw footage will appear in the top section to the left on the screen. To edit a certain clip, drag it from the top section into track 2. Track 2 is for the footage, Track 1 is for titles, and track 3 is for sound, like music or voice overs. This track is where you can make all your editing decisions. To cut, place the play bar where you want to end/start the clip and then click the split button which has a razor blade icon. If you right click on the mouse you can control the speed of the clip. Also, you can open the effects editor to add special effects and transitions to smoothen your editing. In track 1 the title must be placed where it is not covering an important focus or subject of the shot. You can add a title by clicking the "T", entering the text, then place it above footage and put it where ever you want. In track 3, to detach sound from a certain section of a clip, right click and press "detach audio". If you want to just mute an entire clip, simply click mute.
Friday, October 11, 2019
Planning For Vans Commercial
Today we are figuring out where we are filming our commercial, what props we will need, our backup plan, and the basic idea for it. We are doing a vans commercial so it has to capture the ideas that vans makes. For this blog, we need to explain our plan for our commercial in detail and make sure we know what are doing so we can start story boarding next class. We need to talk about the props that we are going to use, the costumes we are going to wear, the location, and what we will do if we cannot use our original plan, and make a schedule for our commercial.
~The props that we will be using in our vans commercial are vans shoes and other Vans apparel. Also, we might use skateboards, but we are still unsure of that because we are filming at school.
~Our costumes would be ripped jeans, t-shirts, Vans shoes, beanies, and cool shin high socks.
~The location of our commercial is going to be on the senior patio and around that area of our school. If it rains or we cannot go to that location, we will go to the stairs near the auditorium.
Schedule:
10/15: Editing assignment and story boarding
10/17: Start filming process
10/22: Filming Blog
10/24: Filming and editing blog
10/28: Edit and see if anything needs to be re-filmed
10/30: Re-film shots if needed and continue editing
11/1: Editing
11/5: Review final product
~The props that we will be using in our vans commercial are vans shoes and other Vans apparel. Also, we might use skateboards, but we are still unsure of that because we are filming at school.
~Our costumes would be ripped jeans, t-shirts, Vans shoes, beanies, and cool shin high socks.
~The location of our commercial is going to be on the senior patio and around that area of our school. If it rains or we cannot go to that location, we will go to the stairs near the auditorium.
Schedule:
10/15: Editing assignment and story boarding
10/17: Start filming process
10/22: Filming Blog
10/24: Filming and editing blog
10/28: Edit and see if anything needs to be re-filmed
10/30: Re-film shots if needed and continue editing
11/1: Editing
11/5: Review final product
Wednesday, October 9, 2019
Commercial Norms
My group and I are doing our commercial for the brand Vans. Vans' commercials use a variety of music, it can range from instrumental rock to a rhythmic strum on the guitar. The surroundings are normally neutral colored with the shoes capturing the eye by adding a pop of color or striking print. Their advertisements usually depict that their apparel can improve skating performance. The dialogue, if there is any, is done in a voice over which empowers and adds emphasis on the topic of individuality and expression.
The props normally used in a commercial for Vans include skateboards and surfboards. They use these props to relate their brand with a feeling of freedom and adventure. They use their brand's clothing in their commercials which are normally a basic color with a cool design. The people seen in the advertisements are usually wearing beanies, flannels, and/or ripped jeans.
The setting where these commercials take place can range from the beach to a skate park or anywhere else where it will appeal to their audience. The setting is usually never overwhelming or overcrowded. The shot usually contains a lot of negative space for example, a long beach or a clear sky with focus on the subject. Their ads use neutral colors with hints of warm tones. The settings are usually in outdoor settings which allows natural lighting to play a major role in how their brand is portrayed. Their ads create a calming mood for the audience.
The props normally used in a commercial for Vans include skateboards and surfboards. They use these props to relate their brand with a feeling of freedom and adventure. They use their brand's clothing in their commercials which are normally a basic color with a cool design. The people seen in the advertisements are usually wearing beanies, flannels, and/or ripped jeans.
The setting where these commercials take place can range from the beach to a skate park or anywhere else where it will appeal to their audience. The setting is usually never overwhelming or overcrowded. The shot usually contains a lot of negative space for example, a long beach or a clear sky with focus on the subject. Their ads use neutral colors with hints of warm tones. The settings are usually in outdoor settings which allows natural lighting to play a major role in how their brand is portrayed. Their ads create a calming mood for the audience.
Sunday, October 6, 2019
My Life
Hey guys,
My name is Haylie and I'm starting this blog for my AICE Media Studies class. I'm a sophomore in high school and currently enrolled in the Cambridge program at my school. I have 8 periods of classes but we have a block schedule so the first 4 are on A days and the second 4 are on B days. I would say my "harder" classes are on A days which are AICE Psychology, AICE Media Studies, Pre-Calculus Honors, and Chemistry Honors. These classes give me the most homework which is why I describe them as a little bit harder. On B days I have AICE English, study hall, AICE European History, and Spanish 1 Honors. Most students don't like school, but I actually don't mind it. I enjoy math the most because it happens so easily in my brain and it is really interesting to me when you have to solve equations and I love how everything in math is connected.
The one and only hobby that I partake in, is dance. I have been dancing since I was 4 and it has been the best thing to happen to me in my life. It allows me to express myself and leave all of the stress from life behind for a few hours. I do ballet, contemporary, acrobatics, and jazz. I used to not like ballet but recently it has become one of my favorites. Also, I love how it makes your body feel so good and stretched out. It is a lot of hard work but the end.
As a person, I'm pretty chill. I try not to involve myself in drama, with anyone. But in high school, somehow drama always seems to find everyone. My friends describe me as energetic, random, and charismatic. For the most part, I agree. I love to hang out with friends in my free time; we go to the beach, football games, and other typical teen activities. Well, enough about me, it is currently 10:07 pm and I'm going to bed now.
That's all for now folks!
My name is Haylie and I'm starting this blog for my AICE Media Studies class. I'm a sophomore in high school and currently enrolled in the Cambridge program at my school. I have 8 periods of classes but we have a block schedule so the first 4 are on A days and the second 4 are on B days. I would say my "harder" classes are on A days which are AICE Psychology, AICE Media Studies, Pre-Calculus Honors, and Chemistry Honors. These classes give me the most homework which is why I describe them as a little bit harder. On B days I have AICE English, study hall, AICE European History, and Spanish 1 Honors. Most students don't like school, but I actually don't mind it. I enjoy math the most because it happens so easily in my brain and it is really interesting to me when you have to solve equations and I love how everything in math is connected.
The one and only hobby that I partake in, is dance. I have been dancing since I was 4 and it has been the best thing to happen to me in my life. It allows me to express myself and leave all of the stress from life behind for a few hours. I do ballet, contemporary, acrobatics, and jazz. I used to not like ballet but recently it has become one of my favorites. Also, I love how it makes your body feel so good and stretched out. It is a lot of hard work but the end.
As a person, I'm pretty chill. I try not to involve myself in drama, with anyone. But in high school, somehow drama always seems to find everyone. My friends describe me as energetic, random, and charismatic. For the most part, I agree. I love to hang out with friends in my free time; we go to the beach, football games, and other typical teen activities. Well, enough about me, it is currently 10:07 pm and I'm going to bed now.
That's all for now folks!
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